You can have great copy and still not rank if Google cannot crawl, index, and understand your pages. Technical SEO is the plumbing—boring until it breaks.
Can search engines find your pages?
- robots.txt allows important paths and points to your XML sitemap.
- Sitemap lists canonical URLs for home, services, blog posts, and key landing pages.
- No accidental noindex tags on pages you want in search results.
- 404 pages marked noindex so soft errors do not pollute the index.
Can search engines understand your pages?
- Unique title and meta description per page.
- One H1 with a logical heading hierarchy (H2, H3).
- Self-referencing canonical URLs on every indexable page.
- Structured data (Organization, Service, FAQ, Article) where it fits.
Are pages fast and mobile-ready?
Core Web Vitals and mobile-first indexing mean slow or broken mobile experiences hurt rankings. Test with PageSpeed Insights and fix LCP, INP, and CLS issues on your highest-traffic templates first.