Most businesses still need traditional SEO first: fast pages, clear titles, crawlable structure, and content that matches what people search for. Without that foundation, neither AI citations nor paid traffic will compound.
What is SEO?
SEO (search engine optimization) improves how your site ranks in Google, Bing, and similar engines. It covers technical foundations, on-page signals, and authority built through helpful pages and links over time.
What is AEO?
AEO (Answer Engine Optimization) structures content so answer engines can cite you—featured snippets, Google AI Overviews, and voice assistants. Clear question-style headings, concise opening sentences, FAQs, and schema markup help machines extract accurate facts.
What is GEO?
GEO (Generative Engine Optimization) improves how your brand appears in AI-generated answers from tools like ChatGPT and Perplexity. Consistent entity signals, authoritative hub pages, and citable definitions make it easier for generative systems to mention you correctly.
Which one does my business need first?
- Start with technical SEO and a clear service hub page.
- Add AEO patterns (answer-first copy, FAQs, structured data) on highest-intent pages.
- Expand GEO-oriented content as you publish more topical material.
WebMoose implements all three as part of our SEO/GEO/AEO service—starting with an audit of structure, performance, and search intent mapping.