A landing page has one job: turn a specific visitor into a lead or sale. Everything else—navigation clutter, vague headlines, slow load times—works against that goal.
Message match beats clever copy
Your headline should echo the ad, email, or search query that brought someone here. If they clicked “Toronto web design for restaurants,” the page should say that—not a generic tagline.
Speed is a conversion factor
Pages that load in under three seconds keep more visitors. Compress images, minimize scripts, and test on mobile—the majority of landing page traffic is on phones.
One primary CTA
- One main action above the fold (book a call, get a quote, start trial).
- Social proof near the CTA (reviews, logos, case results).
- Short form fields—ask only what you need to follow up.
- Mobile-friendly tap targets and readable type.
WebMoose builds landing pages with conversion layout, performance passes, and SEO foundations baked in from day one.